Programs that help nonprofit organizations, small businesses and other groups that are experiencing an organizational crisis manage their relations with the media. Organizations in this position need to assemble the facts about the situation, develop a position and an implementation strategy, identify key messages and one or more spokespersons, prepare a written statement, if necessary; and if granting interviews, be as candid as possible and, if asked for information that is truly confidential as in personnel issues, state directly that this is the case. To the extent possible, the organization should also make sure that staff, volunteers, board members and other key stakeholders are briefed on the situation and are unified in their support of their position; and should take positive action to remedy the problem giving them an opportunity to try to focus the media on the solution they are pursuing.
No programs.