Programs that help nonprofit organizations, small businesses and other groups develop a pricing strategy for their products and/or services that allows them to meet the business objectives outlined in their marketing plan and remain true to their mission. The program helps organizations determine the proper role of costs in pricing, estimate price sensitivity in a particular market, set prices in a highly competitive environment, understand the interaction between pricing and distribution, assess the value of a product or service to a customer or service recipient, understand the legal environment of pricing and learn when to use alternative pricing tactics.
No programs.