Individuals who evaluate the demand for products and services offered by a firm and its competitors, identify potential customers (e.g., business firms, wholesalers, retailers, government or the general public) and develop pricing strategies with the objective of maximizing the firm's profits or share of the market while ensuring that the firm's customers are satisfied. They also oversee or work on product development and/or monitor trends that point to the need for new products and services.
No programs.